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UNC Inc. sidebars

Personal PR The goal of UNC Health Care’s $29,500-a-month (plus expenses) contract with Raleigh-based public relations firm Capstrat Inc. signed in February 2005 was to create “a national campaign to elevate the standing and reputation of UNC Health Care.” The first item in its “Scope of Services” says: “Capstrat will recommend and assist in implementing […]