“Even moms-to-be want game”
Baby Got Game owner Anne Russell Aylin opened her online maternity store in March of this year. The NCAA officially-licensed shirts are a unique offering for pregnant women – no longer are they reduced to purchasing men’s or extra-large jerseys just to announce their favorite college.
Anne’s inspiration came in 2005. “I was pregnant and getting ready to attend a college basketball game, but had no teamwear that fit,” she said. The idea came to her immediately, and Baby Got Game was born. Its objective is simple: provide comfortable and functional maternity shirts that allow moms-to-be to show allegiance to a school without sacrificing their sense of style. To that end, Anne designs the shirts herself, using soft, flattering 100% cotton fabric.
The online catalog at Baby Got Game includes versatile tops for all seasons, with sleeveless, short- and long-sleeved options. More designs will be added soon, including mix-and-match pajamas. The shirts are all made in the USA.
Anne operates a “no-quibbles” guarantee, which means that if for any reason you are unhappy with your purchase, you can return or exchange it in its original condition within 30 days from date of invoice. You will be issued a full refund for the price you paid for the item, minus shipping.
An additional feature of the site includes a humorous blog on parenting, a must-read for all parents. She also plans to add a weekly “Sports Term of the Week” tip, so that women who don’t know the difference between a hole-in-one and a hit-and-run can start learning all about these sports that their partners watch each weekend.
If you would like more information, feel free to contact Anne at info@mybabygotgame.com.
