2026 Cameron St.
“Cool kids are making a comeback at Moxie Kids!”
Whats in a name? For Moxie Kids owners Penny Ashley-Lawrence and Gina DeFrank, a name means everything. The Moxie serves a two-fold purpose: the Moxie refers to not only the drive and determination of the two Raleigh mothers to create a fresh and unique approach to a childrens boutique, but the Moxie also refers to the spirit and spunk of children through statements of style.
Like many of their customers, Penny and Gina are mothers of small children. Tired of the colorless and unimaginative clothes bought from big-name stores, they conceived the idea of Moxie Kids over many carpools, play dates and toddler tantrums.
With the passion and desire for fashion, Moxie Kids opened in August 2007 offering contemporary apparel, shoes, toys, and dcor for ages 0-8. With function and comfort in mind, Moxie has a colorful and charming selection of boys and girls clothing from designers Tea Collection, Small Paul, Splendid Little, Oilily, Kit + Lili and Paperwings.
The spontaneity and creativity does not stop there: Moxie Kids also has one of the areas largest selections of premium quality shoes that dont cramp style. With designs from Vincent, Aster, Eleven Collection and Umi Pre-Walkers, your child will exude his or her personality from head-to-toe. Moxie is your all-inclusive shopping destination complete with handpicked unique gifts: baby blankets with daring prints and patterns from Tailored Tadpole and Baby Star, earth-friendly organic toys and baby clothes from Sckoon, innovative babywear designs from Hotslings and hip T-shirts and onesies from Punkster And Trendy Tadpole.
After opening its doors in August, Moxie Kids has already won notoriety around the Triangle, winning Best Of Citysearch Childrens Boutique. Come see what all the talk is about and what it truly means to be a Moxie Kid.