Since moving into the Triangle in 2014, B.GOOD has been serving great-tasting food that people can feel good about eating, and built a sense of community in the process. The Boston-based fast-casual brand now has five area locations, spanning downtown Raleigh, Chapel Hill, Morrisville, and, most recently, downtown Durham, on the ground floor of the One City Center building.
As the name suggests, the menu has lots of better-for-you options. But don’t think that just means ubiquitous green salads and wraps.
Designed to appeal to people with all kinds of lifestyles and interests, B. GOOD offers a little bit of everything. Want a smoothie before the gym? Check. Meeting friends for a burger? Check. Need comfort food on a rainy day? They’ve got that, too.
“We’ve found there is a really diverse group of consumers in the Triangle,” says Chris Fuqua, CEO at B.GOOD. “While there is definitely an interest in green foods like smoothies and salads, at the same time, there are also a lot of diners who still want a comfort classic like a burger and fries or spaghetti and meatballs. Regardless of what they’re craving, people want great food that they can feel good about eating, and we’re giving them just that.”
The restaurant features everything from a grains-based Power Bowl to meatless Eggplant Meatballs to a Maple Bacon Burger, made with entirely clean ingredients and a beef patty that’s both antibiotic and hormone free.
Fuqua believes B.GOOD is “democratizing healthy eating by making it more approachable and accessible.”
So how does B.GOOD make more indulgent items like burgers and fries healthy? The brand incorporates local produce and ingredients as much as possible, from egg and sweet potato farmers to apple orchards and kombucha makers, and exclusively uses clean ingredients—and everything on the menu is free of additives, artificial colors, flavors, and preservatives.
B.GOOD recently revamped its menu in the hopes of better serving guests, particularly those with dietary restrictions, and providing a more streamlined customer experience.
“Most people don’t want to make a lot of choices at the counter,” Fuqua says. “They want those decisions made for them so they can quickly identify pre-built menu items that appeal to their tastes. If you’re a vegetarian, for example, you’re often faced with having to remove ingredients so that menu items fit your needs. That’s still an option, but we don’t want it to be a necessity.”
As part of the menu revamp, B.GOOD also introduced four tasty chicken sandwiches. According to Fuqua, “There is growing interest in chicken sandwiches,” and B.GOOD will offer something for everyone—from an approachable option like Chicken Avocado to something more adventurous like Sriracha Chicken. Alongside its commitment to serving wholesome, delicious food that supports a variety of customer lifestyles inside the restaurant, connecting communities and inspiring good is also a key part of what the company does, which it does through local community partnerships and relationships with local farmers and supplies.
For a Song
Recognizing its customers’ affinity for concerts during the warm summer months, B.GOOD will begin hosting a sweepstake this month that rewards every purchase—made online, through its app, or when you scan your QR code in store—with an entry to win tickets to one of four concerts this summer.
“This sweepstakes is just another way that we’re supporting our customers’ diverse passions and lifestyles—inside and outside the restaurant.” Visit B. GOOD to learn more and for rules and regulations.
Enter to win:
Florence & The Machine, June 5: enter May 3–14
Florida Georgia Line, July 26: enter June 21–July 7
Backstreet Boys, August 20: enter July 16–29
Kacey Musgraves, September 14: enter August 9–22
This sweepstake is not affiliated or sponsored by any of the artists or concert venues. No purchase necessary. Must be legal U.S. resident of the states of North Carolina or Virginia and 18 years of age or older at the time of entry. Void where prohibited or restricted by law.