Kevin Lyons is up a ladder, hands black with charcoal, the result of hours spent painstakingly sketching an army of fuzzy-edged monsters on the eastern wall of the Trophy Brewing building on Morgan Street. A crowd watches him at work. A drone whizzes around them all. Lyons climbs down, stands back and determines where a smudge or two of black paint should go to give his monsters movement; theyโ€™re shouting and smiling, tongues out, staring, or eyes drawn, scheming. Speech bubbles float from wide-open mouths.

The New York City nativeโ€™s illustrations have adorned skateboards and storefronts and sneakers, but, in Raleigh, these monsters have been fashioned into a mural with a message. โ€œ[Street art] provides a really amazing forum for both the artist and the community itself,โ€ Lyons says. โ€œIt can do a lot of good in a community. It can say a lot of things. It can send messages that can remind the community of what to do.โ€

โ€œItโ€™s a way to have a conversation. It brings people together,โ€ says Raleigh-based artist David Eichenberger, who assisted with the Lyons mural.

In the past couple of months, murals like this have popped up all over the city. Thereโ€™s the seven-surface collection of M.C. Escher quotes that emerged in September (and will be removed at the end of January), a collaborative project between Eichenberger and the N.C. Museum of Art. Thereโ€™s Sprinkles, Lisa Gaitherโ€™s luxuriating bobcat on the side of C. Grace, the jazz bar on Glenwood South. There are Dalekโ€™s bright, crisscrossing lines on the wall of a building in the Ridgewood Shopping Center.

Itโ€™s become easier than ever for artists to bring color to Raleigh, thanks in no small part to a citizens collective that works to preserve, celebrate and promote existing and new public artwork.

โ€œOur goal was starting a conversation around murals in general,โ€ says JT Moore, a marketing director and photographer, who, with Jedidiah Gant, a media strategist and founder of the news website New Raleigh, started the Raleigh Murals Project a little over a year ago. โ€œThe way we look at it is, our job is to promote whatโ€™s going on, and whenever possible, make life easy for the artist.โ€

โ€œWeโ€™re the middleman,โ€ Gant adds, a liaison between artists and the owners of buildings and businesses, as well as the city of Raleigh. โ€œItโ€™s been really exciting. There have been lots of murals that we werenโ€™t directly involved in. Our goal is to bring more. Weโ€™re not painters or artists in the traditional sense, but our job is to make sure the city has more murals coming about. Weโ€™ll gladly take credit for the conversation.โ€

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It all started with a butterfly.

Moore and Gant started talking one day in early 2014 about the fading black-and-white butterfly perched atop a yellow blob of flower, a painting on the side of the Remedy Diner on East Hargett Street.

โ€œAre there other ones like this, and why arenโ€™t there, and what can we do to save the ones that are already here?โ€ Moore wondered. โ€œThat led to, โ€˜Letโ€™s have a conversation and see what happens,โ€™ and then it just took off.โ€

Moore and Gant launched a website showcasing Raleigh murals last April. Since then, theyโ€™ve had a hand in bringing about several murals across town, including the Escher quotes and an ongoing project at Shaw University in which Chapel Hill-based artist Scott Nurkin painted campus underpasses to reflect the historically black institutionโ€™s history and future. And theyโ€™re just getting started: The Raleigh Mural Project has been involved in several murals that are launching this month and early next year, including Lyonsโ€™ mural at Trophy, a collaboration with the nonprofit Truth, whose goal is to keep teenagers from smoking.

โ€œTo me, [Lyonsโ€™ mural] is one of the most interesting stories weโ€™ve had so far that involves cool clients and an interesting concept behind it,โ€ Gant says. โ€œItโ€™s like people realize that Raleigh is now a destination for this. Itโ€™s encouraging that there is a connection from people here to people like this who can get things done.โ€

In conceptualizing the Raleigh Murals Project, Moore and Gant looked for inspiration to Richmond, Virginia, where an organization pays artists from all over the world to come paint the cityโ€™s surfaces and walls. Moore also points to Miami, where the colorful Wynwood Walls have transformed what was essentially a warehouse district. Philadelphia has a widely acclaimed mural arts program that emerged in the 1980s. New York City has always been a destination for graffiti artists. And European cities like Brussels, adorned all over with comic strip-style murals, and London have offered democratized spaces for artists for decades.

Raleigh, a traditionally conservative city with strict sign ordinances, has not. But as itโ€™s grown, the need for more public art has become apparent. In 2009, the City Council passed an ordinance that reserves half of a percent of municipal funding for construction projects to go toward public art. In 2014, the council clarified rules for neighborhood art on public property. And in a speech last month, Mayor Nancy McFarlane emphasized the need for more art, saying that the arts โ€œare an integral part of how we define ourselves.โ€

But for Raleigh to become a street-art destination, Gant and Moore realize that, along with curating strong local talent, the city will need to attract world-class artists, and that all these artists will eventually need to be paid. So Gant and Pam Blondin, owner of the gift shop Deco, recently founded Flight, a foundation that seeks to pay people who make public art. A pop-up store by the same name, selling locally made arts, crafts and jewelry, has emerged on East Martin Street; for as long as itโ€™s open, 10 percent of its proceeds will go to Flight.

Another important piece of the puzzle, Gant and Moore say, will be building and maintaining a relationship with city officials.

โ€œI think itโ€™s the goal of 2016 to get the city of Raleigh involved,โ€ Gant says. โ€œI donโ€™t know what that means. I like to set the expectation really low, but if itโ€™s only two murals on two city-owned buildings, that would be amazing.โ€

Kim Curry-Evans, the city of Raleighโ€™s public arts coordinator, is on board. Sheโ€™s been working on a long-term public arts plan that she says will give the city direction. One of the most important aspects of that process, Curry-Evans says, has been figuring out โ€œhow we can have art everywhere. And not art thatโ€™s so much pushed by the city, but art thatโ€™s pushed by everyone. The murals project is very cool because thatโ€™s a perfect example of that. Now itโ€™s a question of how to use our leverage to do things on the different city properties that are sitting vacant but are potentially opportunities for public art.โ€

One such opportunity has already been seized: The Contemporary Art Museum is sponsoring a temporary mural that will go up on a city-owned building near the future Union Station. (That building will eventually be demolished.)

โ€œThe conversation is just going to get bigger and louder,โ€ says Gant.

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Underlying this emerging movement is the notion that public art has inherent value. It makes places more interesting and gives people new and different ways to enjoy their cities.

โ€œPeople are encouraged and energized by art, and it gives them pride,โ€ says Nurkin, the artist working on the Shaw murals. โ€œWhen I paint something, people seem to be happy I did it. It adds to the identity of the place as not just another boring town, but thereโ€™s color on the walls and interesting things everywhere. It enlightens people.โ€

Itโ€™s not lost on the founders of the Raleigh Murals Project, as well Raleighโ€™s art community, that street art is often seen as toeing a fine line between actual art and vandalism. Philadelphiaโ€™s mural program, for example, came about in response to what the city termed a โ€œgraffiti crisis.โ€ For artists, thereโ€™s the worry that their work could be spoiled with tags or drawings by others.

โ€œ[The word graffiti] carries a lot of baggage for some people, and thatโ€™s the challenge,โ€ says Moore. โ€œThere is some tension and aggression involved in that culture. Itโ€™s meant to be another thing that comes up, and a next one and a next one.โ€

A month ago, local artists went to work on another wall on the Trophy building. The result was a colorful, haphazard mashup of text and illustrationgraffiti at its best, thoughtful, artful and interesting. But the wall has since been vandalized with tags and crude spray-painted drawings.

โ€œThatโ€™s unfortunate,โ€ says Gant. โ€œIf an artist comes in from out of town, they see if this one has been tagged, will theirs? Will this community respect me if they didnโ€™t respect another?โ€ But he notes that none of the cityโ€™s murals have been tagged or otherwise defaced, the result of an unspoken code of etiquette.

โ€œThere are very naรฏve generalizations made around graffiti art and street art in general,โ€ says Lyons. โ€œIn cities that havenโ€™t really embraced it, it gets a bad rap. It seems like Raleigh is at the beginning stages of what will be really funto watch how this develops and how it grows over the next couple years.โ€

Eichenberger says that while public art makes cities interesting and vibrant, thereโ€™s also the basic human need that it fulfillsthat is, the desire to connect.

โ€œOnce people see that they can do this, that itโ€™s acceptable, they want art everywhere,โ€ he says. โ€œPeople follow the murals on Instagram, they see thereโ€™s a new one, they want to go check it out at Yellow Dog Bakery and then they stop in at the bike shop. It makes people a little bit more active in their community. It makes people happy.โ€

This article appeared in print with the headline โ€œPaint this town!โ€

Jane Porter is Wake County editor of the INDY, covering Raleigh and other communities across Wake County. She first joined the staff in 2013 and is a former INDY intern, staff writer, and editor-in-chief, first joining the staff in 2013.