In the end, it took very little to end the life of Viki Lord Riley Burke Riley Buchanan Buchanan Carpenter Davidson Banks. It wasn’t the heart condition that had necessitated a transplant from her comatose fifth husband (the long-lost half-brother of her third, and also the third husband to leave her widowed), or either of the near-death experiences that that had sent her on two separate round trips to Heaven.

Nor was it the stroke, the brain aneurysm, the killer virus, the breast cancer or the traumatic repressed memories that had resulted in her developing seven personalities and forgetting about giving birth to not one but two daughters (one of whom developed a split personality of her own before dying of lupus). No, for all her resilience, what finally killed Viki and her fellow residents of the fictional Llanview, Penn., was a diet show.

Llanview, setting of the 43-year-old ABC soap opera One Life to Live is just the latest fictional small town to disappear from TV screens in the last few years, in a wave of cancellations that have also seen Guiding Light, As the World Turns, Passions and All My Children leave the air.

“In a way, it was inevitable — not just to One Life, but to a genre that had a very good long run,” says Duke University English professor Michael Malone, who served as One Life’s head writer from 1991-1996 and 2003-2004.

“I’ll always say the fiction of Llanview lasted longer than Shakespeare’s Globe. These were very long-lived shows—30 years, 40 years, Guiding Light was 70 years. That’s a lot of stability in a very fast-moving medium like television. And it taught other parts of television how to make serials.”

Malone, a Durham native who resides in Hillsborough, says it’ll be “too painful” for him to watch on Friday, Jan. 13 when Viki and the others say goodbye, with a few cliffhangers and Viki taking yet a third round-trip to heaven before giving way to the new self-improvement talk show The Revolution with Ty Pennington and Tim Gunn. But he remembers his time in Llanview fondly, and maintains a deep and abiding respect for daytime soap operas, a genre of TV that seems on the verge of extinction.

Malone cites declining audiences for network programming for the soaps’ demise, along with the fact that “there became so many other ways to see this stuff,” citing shows such as Gray’s Anatomy and Six Feet Under as examples of programming that co-opted the soaps’ style of open-ended long-form serialized storytelling.

“It’s not that (audiences) don’t want story, it’s just that they have so many more ways to get it,” Malone says.

His tenure in Llanview was one of the show’s most influential periods, with many of the characters he created still playing major roles on the canvass as One Life to Live reaches its end. It was also one of the most unlikely pairings in television—a Southern literary novelist with no television-writing experience and a soap that by the time he arrived, had eschewed its roots as a spotlight for social issues in exchange for stories about time travel, lost underground cities and the aforementioned trips to heaven (in fairness, a storyline about a soap-within-a-soap had shot some exterior scenes on Duke University’s campus).

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