Michael Bacon, a Durham blogger at The Bull in Full, saw the banner ad atop The Herald-Sun‘s web site inviting him to “Go ahead. Tell us what you really think,” and decided to give it a go.

But it’s unclear whether it worked, and what exactly the concept/idea/point of H-S‘s new blog is.

Bacon’s post complaining about “the abundantly useless” columnist John McCann appears here to registered users. But H-S‘s blog home page says “no blogs have been posted yet.”

“Maybe they’re still ironing out the kinks,” Bacon said on his own site, “and maybe their lack of web editor means that it’s going to take a while before anything works right. At this point, though, the review that pops into mind is something along the lines of, ‘Newzpapir blogz — ur doing it rong.’”