Carr Mill Mall, 200 N. Greensboro St. • Carrboro

“Decidedly Feminine. Natural Fibers women’s clothing for those who love life!”

Mehera Shaw is a fashion house specializing in fine cottons and artisan-crafted, hand block prints from the Jaipur region of Rajasthan, India. Our designer, Shari Keller, creates decidedly feminine clothing for the woman who loves beauty, color, and a bit of Indian spice. Our styles range from sophisticated casual wear to East/West fusion ensembles, incorporating many traditional printing and stitching techniques.

Shari creates upscale, original designs in natural fibers such as cotton voile, and uses artisan hand block prints to enliven her collections. She has developed a happy and sophisticated casual look that transitions across work, social and family life. Our clothes are for real women who lead real lives. Our look has always been about true femininity. Women really want exactly thatto be truly feminine but on their own terms, in a way they are comfortable with. Style is very individual and it should be something that works for everyday. Our focus is on making beautiful clothes for real women.

Mehera Shaw is committed to ecological and fair made standards of production. We are also committed to a feminine ideal of beauty and enduring style. We believe that ethical fashion should naturally reflect that timeless quality called, in India, “Shakti,” and the “Universal Feminine.” To that end, we insist that our clothes be practical, comfortable, and unapologetically beautiful.

Many of our collections incorporate “green cotton,” i.e., cotton that is grown using fewer chemicals and processed without the use of bleach or other toxic chemicals. This fabric is colored with earth friendly vegetable dyes, or with dyes that have minimal environmental impact.

We have also developed a stock of organically grown cottonstrictly hand spun, hand-loomed fabrics which will be appearing in our collections soon.