What’s the First Thing You Think of When You See Raleigh’s New Logo?

Last week, the city of Raleigh unveiled its new logo, for which it paid the princely sum of $226,000$83,000 to Oklahoma-based consultants to do research, and $143,000 to the local design firm The Assembly to actually make the thing. Perhaps inevitably, there were, shall we say, mixed reviews on the internet. But since we’re not…

The City of Raleigh Wants to Fix Its “Logo Problem” and Develop a “Narrative Foundation” for Its Brand

Of the images conjured up during a city council work session on how to create a brand for Raleigh, the most memorable came from communications staff member Eric Bannister, a senior graphic designer. Council members were hearing a presentation Tuesday from the Tulsa, Oklahoma, marketing firm Cubic, which had spent weeks in Raleigh interviewing employees…

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